Your Chance to Meet eSales Hub and Find out How Europcar Grew Their Sales from Local Search
On the 21st and 22nd March 2018, London’s Excel will be hosting the Sales Innovation Expo, Europe’s largest event for sales professionals who want to discover essential tools, techniques, strategies and innovations that can transform their teams into a sales force to be reckoned with.
The Sales Innovation Expo will be running alongside B2B Marketing Expo; B2C Marketing & Advertising Expo; Marketing Technology Expo; and Call & Contact Centre Expo. These events combined give you the chance to discover over 500 seminars and 200 master classes with content provided by Google, Sony, Ericson, Oracle, SAP and eSales Hub to name but a few.
Whilst there is still a little bit of mystery as to how you get your business to appear on the top 3 of the local carousel on Google search, is it any good for driving sales leads? Sure it can drive up to 32% of clicks from search, but is that tangible as a sale? We recently had a client who’s Google My Business entry was closed by the previous owner of the business, so didn’t appear on the Google results until we re-verified the business for the owner. However, their previous Google My Business entery was four years old and used to rank well, so if re-verified it would probably go back to its original rankings within the top three and make an ideal case study to track the leads generated from the Google Local Carousel.
As part of the Prospecting and Lead Generation series of seminars, eSales Hub will be presenting a case study at theatre 13 at 14:45 Thursday 22nd March on how Europcar grew their sales from local search. As a locally delivered service, eSales Hub were able to boost their local rankings for their ‘long term’ care hire product and measure the click to call sales they generated, right from the keyword to offline sale through their call center, so they could get a better understanding of what keywords were driving offline sales for them. And how optimising the keyword mix improve sales conversion and average order value by over a third.
Other seminar highlights include:
– Tim Musson from Computer Law Training: All you need to know about GDPR but were afraid to ask
– Seema Menon from Sony Pictures: Find out how to create a new way of pitching with the “The Sales Stitch Pitch”
– Rita Mokbel from Ericsson: Discover How to Sell to the C-Suite and Build Strategic Relationships
– Anthony Leaper from SAP: How to Be Agile in a Fast Growing New Business Area
What’s even better, if you visit us at stand 2050, we’ll be giving away free espresso in the mornings to make sure you are tip-top for the day, or a free glass of prosecco in the afternoon as a wind down to a busy day.
To register for your free tickets to the Sales Innovation Expo on 21st and 22nd March 2018 at London’s Excel, click here.
To register for your free morning espresso or afternoon glass of prosecco at the eSales Hub stand, click here.