From phone calls through to footfall, we track the journey from online clicks through to offline sales – closing the loop in your current analytics.
As a business owner or marketing manager, generating online clicks is a positive thing! But how do you know that those online clicks turned into offline sales?
If you’re accountable for a marketing budget, proving your return on investment (ROI) can be tricky.
We are specialists in local search. And we now have the technology to tell you exactly how each lead performs.
Our next generation platform generates sales leads from local search. And by using Artificial Intelligence, you will know which online clicks have turned into a call, store visit or online transaction.
We know first-hand that local search provides a significant opportunity to drive sales.
It’s worth noting that:
Local search represents over 50% of searches on Google
Over 70% of searchers make a phone call as part of the transaction with a local service provider
For retail, 66% of searchers go on to visit a store.
Our search campaigns and landing pages are produced for one reason only; sales leads. We’ve developed our local landing page technology to give you industry-leading page conversion rates (unique users to lead conversion).
By deploying one of our eSales Hub Beacons in your store, we can track the searchers who have visited your Google My Business entry, clicked on your Google Ad, or landed on your online store location page. We then track them right through to an offline store transaction. This gives you a true picture of performance.
We analyse your data hourly to ensure your campaign is as effective as it can be. This can highlight issues that you may not have known about. Our AI-powered platform gives you the knowledge you need to make business-critical decisions in real-time.
Not all customers are profitable. We provide insight into your best and worst customers, enabling you to attract more of the customers you want and fewer that you don’t want.
By tying offline activity and sales conversions to online reporting, physical service and retail vendors can now use digital analytics to track their ROI and excel in modern day lead generation.