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If you have a bricks-and-mortar store, and you aren’t driving and tracking footfall from Google, you could be missing out.
Google estimate that 72% of users who conduct a local search on Google visit a store within 5 miles. But how do you track online clicks right through to an offline store visit?
By creating and optimising your store location pages together with your Google My Business presence, eSales Hub can track online clicks to store visits if there is an appointment or survey as part of your sales funnel, enabling the true return on investment from your online campaigns to be visible.
Close the loop for online clicks that have generated store footfall with eSales Hub’s footfall generation and analytics platform.
Our next generation platform generates and tracks footfall through through our world-class store location pages and fully optimised Google My Business entries.
By tracking the source and keyword that has driven the store visit, the optimisation of Google Ads and Google My Business is no longer limited.
How do you know who went on to purchase? Some clicks will go on to spend – others won’t.
Some store visitors, driven by an online search campaign, will spend a lot, while others won’t spend so much.
By utilising Google Premier Partner, eSales Hub, to manage your local search campaign, you will identify your best customers by demographic and location to devise a store visit generation strategy to acquire profitable customers – not the customers you don’t want.
Searchers no longer visit a homepage and navigate from there. They start by searching for the relevant content and expect your website to return rich content.
Existing store location pages can often have thin content, don’t contain schema mark-up code and therefore rank poorly for local search terms, let alone have a negative effect on the relevant Google My Business listing.
Our store location pages provide your brand with a consistent, fast loading, marked-up and content rich experience which drives footfall into stores
By integrating your eSales Hub store pages directly into Google Ads and Google My Business, not only can you track store visits from specific clicks, but you can also push out content to attract store visits.
To get the most from Google My Business, and to generate the most footfall, you need to understand local search. We have expertise in this field, and we know it behaves differently for the eCommerce strategies you might be used to.
Not only in the information you need to present on your Google My Business listing, and the store page you have on your own site, but also in how you analyse and measure success.
From setting up multiple locations and ensuring Google compliance, to liaising with local stakeholders and generating content, eSales Hub can make managing your GMB listings easy.
We analyse your footfall hourly to ensure your campaign is as effective as it can be, driving a greater return on investment.
From creating demographic profiles of your customers to identifying business issues that are preventing growth, we’ll help you drive more sales from Google and help you become more profitable – guaranteed.