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Managing your local search strategy can be very time-consuming. Not only have you got to target a consumer when they are making a purchase decision, but on a device of their choice in their specific location. There’s also the growing number of ways search results are displayed (paid search, featured snippets, maps, reviews, local packs, images, carousels, etc.) that vies for consumer attention across multiple locations. But with 46% of searches being local on Google, there’s a vast base of users to target that many ignore.
We’ve perfected local search so you only pay on the results we generate, enabling you to focus on what you do best, your job.
will give you a competitive edge over your competitors because of the way consumers will contact you – through the phone.
by integrating local search within your online strategy on a pay-on-performance model.
HOW IT WORKS
Search marketing can be an expensive game. Millions of pounds can be needlessly wasted – by brands of all sizes and in all sectors – in the pursuit of clicks, which, if they convert at all, do so at rates, which can be commercially unviable. However, our technology, developed with the help of Google, has transformed the effectiveness of local search marketing.
Not only does our technology enable you to rank for local search terms organically and within the map pack, but we have perfected Local Search by “closing-the-loop” of on-call or in-person sales conversions to their respective online click and campaign data, enabling offline transactions to have the same date optimisation points as if it were an online transaction. Our unique, patent-pending technology contains 26 individual elements that generate, analyse and optimise leads from local searches on Google, Bing and Facebook on a cost effective, ‘pay-on-results’ basis.
YOUR LOCAL SEARCH STRATEGY DELIVERED
We focus on four key elements of the customer journey to drive sales from local search for you
Our local search location page technology enables you to rank organically for local search (even if you don’t have an address for a specific location that you want to target) to enable you to target enable you to target 46% of local search easily. Our local search page technology is built and optimised continuously to ensure we keep you ahead of the changing landscape of local search.
The primary call to action is to drive a phone call sales lead as 71% of mobile searches result in a phone call. The secondary call to action is a form fill, with lead form fill criteria being stipulated by the client for pre-qualified leads. Inbound form fill leads can be inserted direct into the client CRM system via API for a greater contact rate.
enabling superior keyword optimisation through ‘closing-the-loop’ of offline sales in an online environment.
Data is inserted back into Google, Bing and Facebook where appropriate, to optimise your local search strategy even further for enhanced sales conversion, lead cost reduction and invoice value increases.
Analyse where you get your leads from by sale for the ultimate optimisation strategy
Know the exact return on your investment to make informed decisions to scale growth
Either by API or a simple .csv file, we’ll do all the big data analysis
By analysing on-call or in-person sales conversions to their respective online click and campaign data
We’ve seen a massive growth in sales since we started using eSales Hub to drive leads for us.
eSales Hub increased our average invoice value by 300% in the first 3 months.
HOW CAN WE HELP
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